What do you get when you marry up an ethical clothing company with the caring souls that runs Reading’s homeless centre?
The answer has got to be something good. And that’s exactly what happened when rough sleepers in Reading, were helped out by local businesses, the ethical clothing company More Lord London and volunteers from Reading’s homeless centre, CIRDIC, (Churches In Reading Drop-In Centre).
Living on the streets is tough. Let’s face it, if you’re reading this, you are probably not homeless. So to get a little bit of pampering, when you’re living a life of hardship is doubly welcome by those who don’t get what many people can take for granted; namely food, massages, a hair wash and cut, manicures, eyebrow shaping and free clothes.
JD Vance, a Reading businessman who runs More Lord London donated the clothes that were given out.
“Homeless people need good quality clothes. Our company is based on the fact that for every purchase we give clothes to people who need them,” JD explains.
“Teaming up with Mabel Boyd at the homeless centre is something we feel passionately about.”
CIRDIC arranges a number of fundraising activities for the homeless and a recent sleep out from local people raised almost £30,000. This pampering event is the first of its kind.
Several local businesses helped out to make this event special.
Stylists from Cocoon in Cross Street, gave homeless men and women a free hair wash and cut. Soft drinks were provided by The Purple Turtle.
And the event also received backing from national ethical energy broker Utility-Aid.co.uk who are The UK’s largest broker for the not-for-profit sector.
Helping those less fortunate is something that the Reading business community is relatively good at. If you want to do your bit, then please feel free to get in touch with CIRDIC.
It is recognized as a safe and welcoming drop in centre to many homeless people who living in the local community. www.Cirdic.org.uk
More Lord London can be reached via MoreLord.com