Daniel Carr is a very lucky man. He handles the marketing for Reading’s traditional bakers Warings.
It means he gets to promote things like National Doughnut Week…now who wouldn’t want to make doughnuts part of their working week?
Warings is a family firm that started in 1932. It still trades from the original residence in Armour Road, Tilehurst, which was in fact the family home for Laurence Webster Waring, the founder of the company.
“We’re the 4th generation,” says Daniel. “Originally my grandad was working in a bakery in central Reading, having come down from Yorkshire. When the opportunity arose to set up his own bakery, he was helped out by Arthur Newbery, the local furniture entrepreneur and philanthropist. That’s when the Armour Road family home started selling from a wooden counter from the living room.”
Seventy years on Warings can be found in a number of Reading’s neighbourhoods. With bakeries in Tilehurst , Spencers Wood, Burghfield, Thatcham, and Caversham, it’s highly successful, focussing on traditional bread and cakes.
“We’re a traditional British bakery,” Daniel explains. “Eccles cakes, marshmallow cones, Lardy cakes and great bread is the main focus. There is a certain nostalgia for what we do and we sell a lot of these lines. We’re not really wholesalers, although we do supply some pubs and tea rooms, because we like to keep our products unique to us.”
Charity and community
Warings are very much a neighbourhood bakers. People are extremely loyal and it’s not surprising that the community supports them. Warings support the local community through a partnership with Brookfield School, and they donate to several good causes locally.
And the community is also involved in raising money through Warings for MacMillan Nurses, Breast Cancer Awareness, and of course The Children’s Trust.
In fact, if you are peckish any time over the next week, it would be worth buying a doughnut or two. As well as being deliciously decadent, you’ll be helping Warings raise money for the charity as 10p from every doughnut is donated to The Children’s Trust.
To find our more about Warings and what they do you can head over to the website http://www.waringsbakery.co.uk/
Or alternatively, just saunter in, take a look and indulge yourself.