It’s sort of crept up on us hasn’t it? I mean, it all started when we had a bit of fun asking Siri silly questions on our phones. And then there was our friendly Cortana, (who always reminded me of a 1970’s Ford motor car…)
But suddenly, there’s these machines sitting in our living rooms that we’re talking to. And we’re asking them questions. Like “Find me where I can get a Mercedes mobile mechanic in Reading”. And the amazing thing is (I almost wrote Amazon rather than Amazing there) is that it works.
Voice search is here to stay. Why? Because it’s easy. And there are billions of dollars being spent on making it easier and more convenient. Want some toothpaste because you’ve run out? Just ask Alexa, she’ll order your favourite brand on the 2 for 1 promotion that’s going to deliver for free next day.
So what does this mean for businesses in Reading?
You only have to look at how quickly people are using voice search to find and contact local businesses. Take Brightlocal’s research where they contacted just over 1000 US consumers to share how they used voice search and smart speakers.
And take a look at the key findings from the survey;
- 58% of consumers have used voice search to find local business information in the last 12 months
- 46% of voice search users look for a local business on a daily basis
- What consumers want most: to be able to use voice search to make reservations, to hear business prices, and to find out which products businesses have
- 27% visit the website of a local business after making a voice search
- 25% of consumers say they haven’t yet tried local voice search, but would consider it
- 76% of smart speaker users perform local searches at least weekly—with 53% searching using these devices every day
- Consumers are most likely to perform voice searches to find further information on local businesses they already know about
- Voice searchers are most likely to look for restaurants, grocery stores, and food delivery
- Just 18% of consumers have used smart speakers for local voice searches
It’s pretty evident that we are in for a revolution in search where voice will play an ever increasing way of your prospects finding you, (or not) online.
And that brings me to another point…if voice search is set to increase dramatically, how can we optimise our websites for voice search…does it mean we have to have a different strategy?
The answer is probably yes. This is not the place to go into detail but you can see that voice search queries are probably more along the lines of…”So Google, can you find me a good solicitor in Reading that specialises in divorce?” as opposed to a typical desktop search of “Best Divorce solicitor Reading”.
The future often arrives more quickly than we think. And with voice search, it’s already starting to have an impact.
We’ll find an expert in voice search engine optimisation in Reading to talk about this subject…so remember to come back here soon…