For anyone that’s lived or worked in Reading for a few years, they’ll have fond memories of the Reading Evening Post.
It was a cracking local paper, selling around 10,000 copies a day, edited by Andy Murrill, (who now edits the Newbury Weekly News.)
It could be relied upon for a great daily front page, the latest from the Royals on the back and a mixture of news and local events in between. Reading Business Forum’s Boyd Butler even had his own column.
It was even a way to get good job applicants in the days before the internet and social networking took over.
But all good things must come to an end. And they did so with the Post, going from six days to three days a week, and then eventually online only as Get Reading and now in a new format, Get Reading’s “In Your Area”.
Reading Business Forum caught up with Jennie Slevin, Deputy Publisher, who has organised a networking event on June 5th, so that businesses can meet with reporters and find out what the new online site has to offer.
“We’re keen to build relationships back up with the local business community,” Jennie explained.
“When the print version of the Evening Post closed, we lost touch with a lot of business people. The networking event on June 5th is one way we are trying to foster those relationships back again.
“Having networking events on a regular basis will give businesses the chance to meet reporters. Businesses can discover what news items to send us. Lots of firms are already providing us with news stories, but a lot are missing out.”
“Over coffee and some tasty Shed pastries guests will have the chance to mingle and network with like-minded local business to share ideas. It’s the perfect opportunity to make new friends and to chat to our team who will be on hand to give you some tips on how to submit news stories and events as well as targeting your own posts.”
Advertising via local media
It used to be the case that you could stick an advert in the local paper, and you’d get phone calls off the back of it, but since Amazon and Google have taken over, it’s harder than ever for local businesses to target local consumers, especially with Facebook, who are constantly increasing their prices. Not everyone has the time to learn how to be an expert on local digital marketing.
With In Your Area, it’s possible to target local residents through advertising on news stories and email newsletters and it could be another way for local firms to generate leads.
If you have an hour to spare and you want to meet the team, why not pop along to the Shed, meet some like-minded business people and find out more?
How To Book For The Breakfast Meeting
Entry to the breakfast event is limited so book your free ticket ASAP.
DATE AND TIME
Tue 5 June 2018
08:00 – 10:00 BST
Shed Cafe, 8 Merchants Place, Reading, RG1 1DT